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Empowering you, implicitly

Openmind™ is a Psychometric Personality Profiling Tool that provides you with life-changing insights. It makes the invisible visible, helping you understand yourself completely, unlock your potential, and achieve more as your authentic self.

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Andy White

“The insights and awareness Openmind™ provides goes further and deeper than any of the other profiling tools l've engaged with”

— Andy White, Personal Development Coach (UK)

What’s holding you back? Do you feel stuck

Openmind™ accurately captures authentic, underlying feelings and attitudes that are not within our conscious range of control, yet are impacting the decisions we make every day.

It is the ultimate tool for self-awareness.

By combining neuroscience, psychology and advanced technology, Openmind™ measures not just your conscious thoughts, but your underlying, deeper feelings in your subconscious – the hidden drivers of who you really are.

For the first time, you can visualise how you feel.

For Coaches …

Become an accredited Openmind practitioner and transform your coaching with the power of subconscious insight for your clients.

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For Individuals …

Understand yourself more deeply than ever before, and take control of the hidden drivers that affect the decisions and actions you make every day.

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Lou Parker

“This is the tool I have been looking for. It’s exactly what my business need.”

— Lou Parker, Coach

Empowering You To Truly Know Yourself

Successful people will tell you that lasting change starts from within. But the hardest part is figuring out what, deep down, is really holding you back.

Maybe you’ve tried coaching, personality tests, or self-development tools. They can help, but only up to a point. They rely on what you choose to share, or what you think about how you feel. They capture your conscious reflections, not your automatic reactions. The truth is, they can’t see the things you unintentionally filter out or quietly dismiss – the deeper patterns shaping your behaviour without you even realising it.

And that’s not your fault. Until now, it simply hasn’t been possible to access the subconscious mind – that 95% of your brain that drives so much of who we are and how we respond to the world. You have never really been able to know what’s happening beneath the surface –

But now, you can.

“Using the Openmind™ personality profiling tool, Paul and Marc and dna: have helped me develop a whole new level of self-awareness that I can use in a real practical sense for the future transition from my career as an Olympic and European championship swimmer to the next stage of my life.”

— Kieran Bird, Olympic Gold Medalist

Kieran Bird Olympic medalist

Championed by Customers

“A fascinating and fun tool to gain insight into how I am experiencing life. It was so interesting to see the inner tensions going on inside me and learn how to help my heart and mind align so that I can move forward in life.”

— Sheryl Bane

“I loved the testing process, which took me right back to learning psychological theory and experiment design at uni… Paul and Marc ran an insightful debrief which shone a light on blindspots, which resulted in at least one proper lightbulb moment and helped cement some vital thinking about what I want and need from my next role. Do give Paul and Marc a shout if you want to delve into the non-conscious drivers of your behaviour, attitudes and beliefs. 10/10 would recommend!”

— Clare Chapman

“I found the process of using the tool incredibly helpful in term of giving a deeper insight into the narrative I tell myself on how I interact with the people and the world around me and areas where things may not be as clearcut as I tell myself!”

— Sarah Stephenson-Hunter

“It’s helped me bring together things I had kept separate and look at what they all actually mean for me in my life, as a whole. It’s helping to see how I need to recognise where my traits show up.”

— Amanda Taylor