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unlocking your personality blueprint

OPENMIND: a revolutionary psychometric solution that combines the learnings from neuroscience, psychology with technology to help people achieve their personal and business goals.

Loved by professionals

Andy White

“the insights and awareness OPENMIND provides goes further and deeper than any of the other profiling tools l've engaged with”

— Andy White, Personal Development Coach (UK)

Lou Parker

“This is the tool I have been looking for. It’s exactly what my business need.”

— Lou Parker, Coach

For Coaches …

Become an accredited Openmind practitioner and make it the cornerstone psychometric and personality profiling tool for your clients.

For Organisations …

Unlock the potential in your talent pool by making Openmind a core part of your Learning and Development programmes.

For Recruiters …

Transform your client's recruitment process and elevate their candidate interviews to ensure they find the perfect fit for the role.

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Championed by Customers

“A fascinating and fun tool to gain insight into how I am experiencing life. It was so interesting to see the inner tensions going on inside me and learn how to help my heart and mind align so that I can move forward in life.”

— Sheryl Bane

“I loved the testing process, which took me right back to learning psychological theory and experiment design at uni… Paul and Marc ran an insightful debrief which shone a light on blindspots, which resulted in at least one proper lightbulb moment and helped cement some vital thinking about what I want and need from my next role. Do give Paul and Marc a shout if you want to delve into the non-conscious drivers of your behaviour, attitudes and beliefs. 10/10 would recommend!”

— Clare Chapman

“I found the process of using the tool incredibly helpful in term of giving a deeper insight into the narrative I tell myself on how I interact with the people and the world around me and areas where things may not be as clearcut as I tell myself!”

— Sarah Stephenson-Hunter

“It’s helped me bring together things I had kept separate and look at what they all actually mean for me in my life, as a whole. It’s helping to see how I need to recognise where my traits show up.”

— Amanda Taylor

“Using the Openmind personality profiling tool, Paul and Marc and dna: have helped me develop a whole new level of self-awareness that I can use in a real practical sense for the future transition from my career as an Olympic and European championship swimmer to the next stage of my life.”

— Kieran Bird, Olympic Gold Medalist

Kieran Bird Olympic medalist

Openmind goes deeper than any other psychometric assessment to accurately capture authentic, underlying feelings and attitudes that are not within our conscious range of control, yet are impacting the decisions we make every day.

How Openmind Works

Measuring Thoughts and Feelings

Openmind uses two complementary techniques to measure your thoughts (Explicit) and your feelings (Implicit). Both techniques, when combined, create a complete picture of how your mind is working, revealing where there is alignment between your internal, instinctual feelings and your external, considered thoughts, and also pinpointing where these may differ and be in conflict.

The Implicit technique is the first part of the process. It consists of a simple exercise: press ‘True’ or ‘False’ when prompted, after seeing a statement. That’s all there is to it. So, how does it work? The science lies in your automatic, involuntary hesitations, as these fleeting moments of brain activity provide the data needed to uncover implicit associations.

The Explicit technique is the second part of the process, and will be familiar. Here you will be asked to choose how much you agree or disagree with the statements. You can take your time and consider your answers. From this technique, we measure your explicit associations.

Backed by rigorous laboratory testing and validated by hundreds of thousands of participants, this method is a proven tool for deep insights. Openmind is the only tool in the global marketplace that can instantly and totally open your mind.

Ready to have an Openmind?

If you're an L&D professional looking to unlock the full potential of your talent pool and expedite transformation and growth, share your details, and we’ll connect with you to explore how we can help.

unlocking your personality blueprint