The Science of Neurotech – Unlocking the Subconscious.
Scientific advances have enabled Truthsayers® to bring advanced cognitive research out of the lab and into everyday decision-making, powered by over 20 years of neuroscience, psychology, and data innovation.
“There's so many challenges that we have… If we just stick with the tools that we normally use, I believe we're probably not going to be able to address those challenges, because what people state explicitly, is not the same thing as what they actually do in terms of their true day to day behaviour.”
Professor Lisa Methven FIFST, RSensSci, CSci, University of Reading
Born in the Lab
Until recently, accessing the subconscious mind was the exclusive domain of laboratory researchers. Today, thanks to rapid technological innovation and more than 20 years of development by neuroscientists, psychologists, IT specialists and data scientists, Neurotech® makes it possible for cognitive science to happen in the workplace – no wires, no machines.
Originally developed alongside advanced brain-research techniques such as fMRI and EEG, Neurotech® is rooted in Implicit Reaction Time (IRT).
Bypassing conscious bias and moderation
Neurotech® moves traditional surveys into the next generation by employing Implicit Reaction Time (IRT) methodology, grounded in established cognitive science tools: reaction-time measurement and priming.
Explicit surveys – where participants consciously select their answers – are prone to bias and often produce positively skewed results that mask deeper issues. Neurotech® combines explicit assessment with powerful Implicit measurement. The Implicit element captures automatic responses, before the conscious mind can intervene, preventing conscious bias and self-moderation from kicking in. These subconscious, unfiltered responses reveal a uniquely authentic dataset.
Machine Learning inside
Neurotech® uses advanced proprietary algorithms for validation, data-cleansing and results analysis, giving our clients forensic insights into how people feel about products, services, support and management. Insights can be delivered in real time, utilising machine learning to monitor data stability, showing when reliable conclusions can be drawn – even before assessments are complete.
With over 500 billion data points, Neurotech® boasts the greatest implicit database in the world.
Metric Data turned into Targeted Recommendations
Neurotech® is an advanced analytical platform that captures thousands of data points from multiple responses. Neurotech® measures sentiment as metric, quantitative data (as well as qualitative, if you require it) – no other commercial tool does this. The data is then analysed and turned into precise, actionable insights. Data is plotted on familiar axes and scales, visualised using charts and tables, radials, correlation analytics, video explanations and precise recommendations. Neurotech® streamlines the entire analysis process, replacing hours of manual data-digging with clear, targeted insights.
Simple Set-up, Limitless Slicing
New assessments can be set up in minutes. Neurotech® has a library of template assessments, such as Health & Wellbeing, Engagement, Retention, Psychological Safety, and many more. Need a bespoke assessment? No problem. Our online survey configuration tool can help you rapidly develop new assessments with it’s user-friendly interface. You can request your data sliced and diced into unlimited cohorts. Drill-downs and filters make it simple to analyse differences between locations, departments, business function, or any other parameters you choose. Just add in all the demographics required and our analytics engine will do the rest, presenting your data against each cohort automatically.
Workplace Deployment, at Scale.
Over a decade of innovation has enabled Truthsayers® to deliver implicit methods through the everyday devices we all carry, directly via the web – no specialist equipment required. This means Neurotech® Assessments can be deployed instantly, across teams, locations, and time zones. Assessments auto-translate into every major language, and the NeurodiversityToolbar™ allows users to tailor their experience – adjusting colour, size, spacing, timing, and screen-read audio – making Neurotech® accessible to everyone, everywhere.
Assessments take only a few minutes to complete, as capturing implicit responses relies on speed. This makes Neurotech assessments easy to integrate and highly convenient – whilst also reducing fatigue, distraction, and boredom. Users can complete their assessment anytime, from anywhere.
“Organisations that allow the individual to measure themselves, intangibly, without conscious bias, stand a very good chance of getting all the individual to work.”
— Mark Matheson, Agile Ways of Working Coach
How Neurotech® works.
Neurotech® combines a traditional Explicit assessment (capturing the thoughts and views respondents wish to share) with an Implicit Reaction Time assessment (capturing intuitive, gut responses before they reach conscious thought, revealing authentic, unguarded sentiment).
By analysing both explicit and implicit responses, Neurotech® identifies where people’s stated views align with – or diverge from – their underlying feelings, precisely highlighting areas that require attention.
Watch the video to learn more.
Deep Dive Into The Neural Iceberg
Neurotech® Assessments empower you to access that part of the neural iceberg that is submerged below the surface, beyond our conscious grasp. By integrating two methodologies – Implicit, nonconscious assessment with Explicit, self-reported assessment – Neurotech® delivers a 360º cognitive profile. With learnings from neuroscience and psychology built into the core, Neurotech® analyses an ocean of data points to deliver critical insights that lie beneath the surface of your workforce – the attitudes, sentiments and emotions that are driving engagement, performance, and growth.
Cognitive Dissonance
The gap between what people say explicitly and how they feel implicitly is a vital to understand, because this is where the real tension builds for the individual. It’s where authenticity falters, where internal dilemmas and conflicts occur between heart and mind. The greater the cognitive dissonance, the greater the stress, worry, uncertainty and doubts.
Exposing this gap uncovers problems before they surface, putting business leaders on the front foot to mitigate risk and nurture teams.
Read more here: What is Cognitive Dissonance?
Book a Demo
See Neurotech® in action. Book a video call for a demo, so that you can experience the power of our ground-breaking Neurotech® platform and discover how it will transform your business.
