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Why your surveys are fundamentally failing you
Unfortunately, many organisations still base major decisions and spends on the data from traditional explicit surveys alone. The problem is, explicit surveys often fail to measure the truth. Implicit methods are a far superior alternative. Why? Read on.
A More Accurate way of Measuring Brand Loyalty
Brand loyalty is arguably one of the most important factors in determining the success of a product or service. A brand won't last long without it. It is essential to really understand how customers feel but the traditional research methods being used can be flawed and can lead to biased results.
Getting a true measure of how people really feel
“That for me is a huge mental health time bomb, waiting to go off”. Perry Timms talks to us about the methods he’s using to measure the truth of how people really feel.