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Capturing The Truth: Going Inside Neurotech®
The power of Implicit: Dr Alastair Goode explains all in this episode of Truthsayers® NeurocastTM.
Why your surveys are fundamentally failing you
Unfortunately, many organisations still base major decisions and spends on the data from traditional explicit surveys alone. The problem is, explicit surveys often fail to measure the truth. Implicit methods are a far superior alternative. Why? Read on.
DEI Practitioners are being let down by their measurement tools.
As a DEI Practitioner, you need to measure both conscious and unconscious attitudes to truly assess DEI effectiveness. Traditional methods only capture what people say, not what they feel. We have a solution—and we’d love to share it with you.
A More Accurate way of Measuring Brand Loyalty
Brand loyalty is arguably one of the most important factors in determining the success of a product or service. A brand won't last long without it. It is essential to really understand how customers feel but the traditional research methods being used can be flawed and can lead to biased results.
You could be at Risk of Workplace Stress Lawsuits.
Workplace stress can harm employee wellbeing and team performance, often before it’s visible. Early intervention is key—but how can you spot the triggers in time? Are you using the right tools?
How Committed Are We To Our Planet?
Are we just paying lip service to our ethical responsibility to the planet? Are we really prepared to drastically change our shopping habits and diets? Unless retailers get to the truth of how consumers feel, nothing will change.