Academic Research
Imagine if you had a research tool that could give you forensic-level insights into the drivers of human behaviour.
Neurotech® is being integrated into research and education programmes, globally, to deliver world-class education for the next generation of inventors, scientists, engineers, and entrepreneurs. By bridging explicit and implicit methods, Neurotech® probes the subconscious mind to reveal insights previously beyond reach.
Case Study
The University of Reading is internationally-renowned for research into nutrition and food quality and is at the forefront in the UK, working in partnership with government, industry and commerce. The mission of the Department of Food and Nutritional Sciences is to improve the quality of food and nutrition, to improve people's lives, the health of society and global sustainability.
In collaboration with the Food and Nutritional Sciences department at the University of Reading, Truthsayers® undertook an exciting venture, aiming to unravel the hidden layers of food preferences and the disparity between explicit and implicit perceptions.
Dr Stephanie Bull RSci, FHEA, AMRSC.
Sensory Science Centre Manager, University of Reading.
“Self-report surveys are prone to social desirability bias, demand characteristics and peer influence. Methods that bypass conscious thought processes (implicit) are less susceptible to these factors and … most closely reflect impulse decision making in a real-life scenario.”
– Dr Stephanie Bull, Sensory Science Centre Manager, University of Reading
